Two big confirmations for BEA as of this morning.
The Saturday night fundraiser will feature Bon Jovi doing an unplugged concert with Amy Grant opening at Town Hall. I predict a private concert by Bon Jovi in NYC will become a very hot ticket. I'm planning some online contests, like an auction on Ebay, to raise additional monies for the Book Industry Foundation and create buzz around this gig, it should be a great show.
Secondly we have confirmed that Ken Lombard, President of Starbucks Entertainment will be speaking at the BEA conference on Friday. We are still working on details, but this is an exciting addition to the program as Starbucks is clearly becoming not just a coffee company but a culture vendor as well. It will be interesting to hear from Lombard where he plans to steer Starbucks literary ambitions. No word if Sir Paul will open for him!
Event Director BookExpo America
Sent from my BlackBerry Wireless Handheld