This is hard to believe, but a lot of BookExpo is getting set this week! Crazy, I know. The largest marketing piece we create is the Event Program, which is about 40 pages long and lists almost all of the author events, conferences, concurrent programs (meaning stuff that happens at BEA that we don’t actually create), floor plans, hours, etc, etc, etc. We mail this program to 110,000 people around the world which means it has to reach people a couple of months before the show so they can read it, get excited about what we’ve been working on and register to come! With that many pieces being mailed to that many places, it takes a while, so the deadline for the event program is this Wednesday!
It seems crazy that by Valentines Day we will have many of the exciting details of BEA set (or in theory set any way) – that just seems so early. However, I gotta tell you, things are shaping up to be pretty cool and I think this show is going to be absolutely amazing.
Wait until you see the authors we have confirmed for the breakfasts and lunches, and the Saturday night program will blow you away – I honestly believe that our Saturday night program will be the hottest ticket in NYC that week and no one can get it except for you guys!
Our conference sessions are going to be both global and local in nature, they will be compelling, controversial and entertaining. Not to mention the new conference key note event which will be filled by a huge personality who’s book has been embargoed so BEA will be the first place this individual will even speak about it.
We have new programs for cookbook authors, great events highlighting independent publishers, a kick ass opening ceremony for the show, and on and on.
OK, as soon as I can tell you all the details I will, but know that BEA is shaping up damn nicely right now and sooner than maybe you ever realized! Can you tell I'm excited? I've been working for 6 months already to create a great show and its starting to come together - more on those 6 months in a future post. Now I’ve gotta run and make sure we make our big deadline……
-L