The House C2E2 Will Rock

While in Chicago your crack C2E2 Strike Team did a thorough inspection of Lakeside @ McCormick Place, the building C2E2 will take place in. I’m really impressed with the space and think it’ll be perfect for us. We’ll have the entire stricture to ourselves and in the first year, we’ll only use one of the two halls which means we’ll have plenty of room to grow. Plus, the lower level of our building was used as the Bat Cave in Dark Knight, now is that a good omen or what?

The tricky thing might be finding Lakeside, as the name might indicate, it’s on the lake, which is all the way at the back of McCormick’s massive five building campus. You can see it here on the map at the very top. Once you find it though, it’ll be sweet. We are going to use the amazing Aerie Crown Theatre, which seats up to 5,000 and is state of the art. We’ll do some amazing panels, screenings and dare I hope, concerts in that space all weekend long. We also have great outdoor space for people to hang out in or maybe a party or two can be thrown there.

We met with the unions while in the city and for all the vendors that are concerned about getting stuff into the buildings and dealing with the unions, I think we have a pretty airtight plan. There are loading docks on all sides of our exhibit hall and we’ll have union “helpers” at a few of those loading docks to haul all of your stuff in. So you’ll drive up, drop it off and by the time you park your car and get to your booth, all your stuff will be there. Not bad eh? As long as you are not using a commercial vehicle (sprinter van, truck, etc) this will all be done FREE OF CHARGE.

Above all though, I love Lakeside because it is all ours, no one else will be in the building, so we can do anything we want. Like when mom and dad leave town for the weekend and give us a nice wad of spending cash!

We’ll have a lot more on Lakeside as I want to make sure everyone gets familiar with the space, but for now, know that the crack C2E2 Strike Team is already preparing the scene for a massive beach landing of pop culture zaniness on the shores of Lake Michigan!

-L