I Am A True Blood Fangirl

So, True Blood is starting up again in only a few days, and I cannot wait. The HBO Store in NYC's all decked out with True Blood goodies, and I spent an embarrassing amount there last weekend. Is this post just cheering that True Blood is back? Nope, it's cheering the advertising campaign that's accompanying True Blood coming back. HBO's got some amazing, clever ads -- both online and around NYC -- promoting the new season. Genius.