Friday, September 11, 2009

NYAF and NYCC to Combine Forces - Why and What It Means for the Otaku

Like Voltron, we are taking a few awesome shows and combining them into one massive behemoth of a show – yes, that’s my way of confirming that in 2010 the New York Anime Fest and New York Comic Con will join forces under one roof, but fret not Otaku, Anime will have it’s own distinct place in this new mega con.

Last February we announced that had finally gotten consistent dates for New York Comic Con and the room we needed to further grow the event and that space and those dates were available in October. From that point forward we started to think hard about what was the right thing to do with NYAF knowing that running the two events 2 weeks apart was probably not the best idea for our fans and customers (there is about 35-40% cross over in attendance between NYAF and NYCC) . The most important thing to us, and what I've always maintained, is that the Otaku at NYAF needed their own place, their own community so we started brainstorming on what was the best way to do that. We talked about moving the show away form the Javits, trying different dates or even just running it two weeks before NYCC, but in the end what clearly made the most sense was to run both events at the same time but give NYAF and its fans it’s distinct space and flavor. So that’s just what we plan to do.

In 2010 New York Comic Con will have nearly every square foot of the Javits Center all to it’s self, which means we have to space to create an Anime world inside of NYCC. We will have a massive hall for NYAF including panel rooms, cosplay space, lounge space, autographing stations, it’s own entrance and signage, everything our Otaku could want. Upstairs will be the massive show floor of New York Comic Con with every NYAF vendor and exhibitor that wants to be a part of this new format. We think it’ll provide the best of both worlds to our fans, guests and exhibitors. In addition, NYAF will still have it’s own web site and tickets, though the NYCC and NYAF tickets will be “interchangeable” we felt it was important to show our commitment to NYAF keeping its own identity and the Otaku having there own community.

I'm sure everyone has there own opinion on this (and of course comment below and tell me what you think) but thus far the coverage on the blogs has been positive (see The Beat here and Deb Aoki’s Manga blog here) and I definitely feel that if we do this right, and we plan to, it will only make NYAF and NYCC bigger, stronger and more vibrant events for all of the fans, guests and exhibitors alike……




-L

5 comments:

Necrosynth said...

Great Idea! Javits has more then enough room for everything. Also saves me the trouble of buying tickets to each event!

katzinoire said...

I love this idea, although I still have the image of a West Side Story scenario of the Anime Fans Cosplay vs the people dressed as Super Heroes and Sci-Fi Characters facing off that materialized after the announcement of the combo. Yeah, my mind is twisted and random like that.....(GO! CRAZY! COOL!)

Anne said...

Not a fan of this, not at all. I'm an industry professional that works at NYCC, and I participate in the artist alley at NYAF as a fan. With the sudden crossover, I can no longer participate in NYAF's alley once the events merge into one weekend, as I will have to devote my time entirely to our NYCC showcase booth instead. I totally understand the reasoning behind putting the events together from the staff point of view, but as both a professional and a fan artist vendor, it's a pretty big loss to me, and I hope this only happens for 2010.

I'm also wondering at the lack of a NJ-side hotel or shuttle stop this year at NYAF? As a local commuter to the city, having a NJ stop was a god-send last year for NYAF.

dyzzispell said...

What will become of NYAF's Artist Alley? Will it have its own space, or will it merge with Comic Con's AA? I know a lot of us won't be able to display there anymore as it will be WAY too expensive for a table (or even half a table) for many of us...
If not, any idea how much it will cost?

Anonymous said...

I know a lot of dealers are concerned with the floor pricing for this. Also, with all the foot traffic and events, it takes away from the shopping time fans will have to stop and browse.

This will also cause local hotels to be booked solid, causing some of us to be forced to pay more or travel farther increasing bottom line costs.

Also, it was tough enough to get loading/unloading space without having to wait this year at NYAF, and having long lines of vendors trying to access tiny elevators. Combining the two events is going to clusterbomb this problem even further.