BookExpo & Blog World

It just struck me that I actually get to go to BookExpo America this year! I missed the show last year because of a long business trip through Europe, but prior to that I had been to BEA 6 years running either as the dude running it or as a bookseller. So I’m pretty excited to actually go to the show this year! My friend Steve Rosato who runs BEA now (and also blogs over at The BEAn) is trying to recruit me to work (he wants me to video tape things or something) but I’m not sure he understands the idea that I can go and for the first time DON’T have to work…..Well that’s not entirely true I’ll have several meeting and as a book nerd to the core, there are actually a number of things I’m pretty excited about checking out but I still won’t be running a video camera for Steve – sorry.

Are you going to BEA?

The actual point of this post was to call out a cool new show happening at the same time as BEA that I think will be of interest to ReedPOP fans – BlogWorld and New Media Expo. I met Rick and Dave, the guys that own the show over a year ago and got to know them pretty well before the idea was hatched to run a BlogWorld edition right next to BEA (in fact, coincidently, Rick used to work for San Diego Comic-Con).

BlogWorld is like a business summit for anyone in or wanting to be in the business of new media. So you have a blog and want to figure out how to grow it and quit your day job? Go to BlogWorld. Or maybe you work for a small company that has no serious strategy around social and new media? Go to Blog World and get an education. Or maybe you want to meet the leading typers in social media and the world of blogs? Yup, go to BlogWorld.

If this interests you, click here to register for BlogWorld.

That’s my version of the pretty awesome world that Rick and Dave have created that we call BlogWorld, here’s some more fancy descriptors:

The Social Media Business Summit is an exclusive 3-day track at BlogWorld & New Media Expo that provides a unique opportunity to reach small business entrepreneurs, social media, marketing, and corporate communications executives from enterprise level companies. These professionals are attending to learn, network, and collaborate with other business owners and executives who use social media tools, strategies, and tactics to increase sales, improve customer service, build brand awareness and loyalty and improve communication with their customers. Social Media Business Summit goes far beyond theory. Our presenters are recognized as the leading social media experts in the world, practicing what they preach with their own brands every day. Our attendees are some of the brightest minds in business.

Some of the topics covered at Blog World:
• Developing and implementing a social media strategy and marketing plan
• Designing great blogs, creating video, podcasts and other communication channels and platforms
• Leveraging social networking sites and platforms including, Twitter, LinkedIn, Facebook and more to grow business, reach and engage new customers and build loyal communities and brand evangelists
• Utilize cutting edge social media monitoring tools and services to see what customers are saying about your brand and how to respond
• How social media effects Search Engine Optimization

I’ll be at both BlogWorld and BEA……

-Lance